For parents who

Want to understand their child better

Play with children to develop an understanding of their worlds

"Never try to reason with a young child", goes an old saying. There is some truth in it - child psychologists have found that the part of the brain that processes logic and reasoning doesn't really develop until the age of around 6. In fact there are hundreds of ways in which young children, and their inner worlds, are very different from those of their parents and other adults.

But one of the things that is most important to young child is playing - it's how they learn, explore and discover. But playing can also be how they express themselves. Playing with children, and playing creatively, in ways that allow parent and child to express themselves, and to communicate their ideas, is often the best way of understanding children and how they think.

Victorian educators saw children as 'empty vessels, whose minds needed to be filled with knowledge'. What if, instead, children's minds were already bubbling over with thoughts and ideas but the grown-ups had forgotten how to listen to them?

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Want the best for their child
Want the best for their child

Help children to develop their creativity, so they can create their own success.

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Like creating with their child, but run out of ideas
Like creating with their child, but run out of ideas

Can you keep up with the pace of your children's imagination?!

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Want to understand their child better
Want to understand their child better

Play with children to develop an understanding of their worlds

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Want good-value experiences
Want good-value experiences

Your imagination is free. Special times with your children are priceless. Sometimes you pay for professional artists, but the impressions they leave on children can last a lifetime.

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Care about passing on cherished things
Care about passing on cherished things

What is culture? Exploring, discovering and sharing the things that you value and believe in with your children and other people.

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Care about local identity & community
Care about local identity & community

In a big globalised world, identity and community seem more important than ever.

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Good for brains
Good for brains

Children are born highly creative and then early years experiences can shape our brains: to be more creative, or less so. 75% of a child’s brain cell connections are formed at age 0-3, influencing the rest of their lives.

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Good for careers
Good for careers

Creativity is vital for children’s future careers. Today’s CEOs are concerned about a lack of creativity in tomorrow’s workforce

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Good for children's education
Good for children's education

Creative arts can build confidence, develop rounded personalities, unlock human qualities like expression, support development in language, maths and other areas, and help children to engage with education and learning.

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Good for creativity
Good for creativity

Creative arts support and develop children's natural creativity, feeding their imaginations and helping to develop creative skills

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Read and make up stories together
Read and make up stories together

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Provide a stimulating environment together
Provide a stimulating environment together

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Draw, paint, cook and make things together
Draw, paint, cook and make things together

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Sing and dance together
Sing and dance together

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Watch and listen
Watch and listen

Stand back and watch what your children are doing, tune into their worlds, talk with them about what they’re creating.

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Play
Play

Play with them; create with them.

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Share
Share

Share your experiences with other parents, and with us.

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Find
Find

Go find out about what creative arts opportunities are on offer for your children

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Demand
Demand

Make sure your child’s childcare, children’s centre or school are valuing and nurturing your child’s creativity

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